Psh, please, I've been loving food shows (and Food Network!) for years.
"Holiday revelers might overindulge this weekend, but viewers are gorging on food television shows. Fox has made a cottage industry out of curmudgeonly Gordon Ramsay (Hell's Kitchen, Kitchen Nightmaresand next year's Master Chef).Networks not known as foodie havens have found solid ratings: Bravo's Top Chef and TLC's Cake Boss are their networks' top series, while others ranging from IFC to Planet Green are opening their cupboards to new food shows. CABLE TV 2009: Year's winners and losers And Scripps Networks, which saw prime-time ratings for its Food Network spike 29% this year to a new record, is turning its underachieving Fine Living Network into a 24-hour Cooking Channel next May.
Scripps chief John Lansing says the sprouting of more food shows on other channels simply 'broadened interest in the category,' and much of the growth is coming from younger viewers. It's a long way from Julia Child— portrayed by Meryl Streep in summer's Julie & Julia — and her TV successors, Martha Stewart and Rachael Ray.
So why the surge in popularity?"Programmers say a recessionary trend toward home entertaining has driven the genre. 'Culturally right now, food is a comfort device,' says TLC chief Eileen O'Neill, who's peppered her network's schedule with shows about barbecue pitmasters, dwarf chocolatiers and that New Jersey cake guy, tapping more male viewers.
The audience for Bravo's Top Chef, among the top-rated food shows, is the new norm. 'It tends to be people who enjoy eating and are interested in food (more than) people who want to do it themselves,'says programming chief Frances Berwick, who's prepping a spinoff built around desserts."