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August 13, 2008

online ad spend estimate update.

eMarketer has updated their prediction of online ad spending in 2008 (and it's not in a good way):

"eMarketer predicts that advertisers in the US will spend $24.9 billion online this year. That estimate is slightly lower than the one eMarketer released in March 2008, which said that US online advertising spending would reach $25.9 billion in 2008."

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