What do you think? Should brands be nervous about Cyber Monday?
"Online retailers know they're as vulnerable to consumer anxiety as regular stores, and a new poll from the National Retail Federation finds that an impressive 83% of them are pulling out all the stops, offering some kind of price promotion just in time for Cyber Monday. Just as the Friday after Thanksgiving, or Black Friday, is technically the start of the holiday season, the following Monday has come to be the kickoff of the online shopping marathon. And the NRF's eHoliday Survey reports that 83.7% of retailers will have some sort of special promotion for Cyber Monday--up from 72.2% last year. These will include specific deals (38.8%), email campaigns (32.7%), and one-day sales (24.5%). And 22.5% are offering free shipping on all purchases.
Increasingly, consumers will track down these bargains from the office. The NRF says that 55.8% of workers with Internet access, or about 73 million people, plan to do their shopping from the comfort of their own cubicle. (In 2005, only 44.7% shopped online from work.) Younger people are more likely to shop on company time, with 70% of those between 18 and 34 shopping from the office, and men are more likely to do so than women (60.3% versus 51.5%). It sounds like hopefully any numbers not reached in person no Black Friday will hopefully be recouped on Cyber Monday!
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