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Thanks so brands like Hannah Montana and High School Musical, Disney now reigns supreme over tween girls. But what about that other lucrative target, boys ages 6 - 14?
Well, it looks like they are giving tween-domination a go:
"Next month, the company will launch a boy-focused entertainment brand called Disney XD, consisting of a new cable television channel, a comprehensive Web site with games, music, videos and social networking."
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