How great is this?
"The Interactive Advertising Bureau (IAB) has released its first-ever Mobile Buyer's Guide, a primer for marketers and agencies seeking a starting point for buying mobile advertising.
The wide proliferation aof smartphones, coupled with users' growing appetite for mobile interactive experiences, has yielded unique marketing opps for advertisers in this realm, the IAB said."
IAB's Mobile Buyer's Guide includes:
- An analysis of the US mobile advertising market
- An audience breakdown and ad options for reaching each separate segment
- Definitions for mobile display and messaging campaign metrics
- An explanation on how to buy mobile display and messaging campaigns
- Common codes and methods for activating mobile campaigns from traditional media efforts
- Examples of different ad executions