If so, you may be next on marketers' hitlists.
According to International Data Corportation, while a group ID'd as “Tech Evangelists” aren't the largest in the United States, they have plenty of influence over other consumer segments. As Michael DeHart, director of the global ConsumerScape program at IDC,explains, “They influence the buying and usage of devices about 500% more than any other market segment. They’re also far and wide much better at using technology than any other segment.”
So who are they?
"Tech Evangelists are about 22% of the worldwide market, and about 18% of the U.S. market. They tend to be extremely adept at using the advanced features of their devices, but are among the least impulsive buyers (meaning they’ve done their homework, DeHart says). They’re early adopters, but they don’t buy 'flash in the pan' devices, and they’re much more engaged in social media than other segments.
And they have a huge amount of influence over other segments (which, in addition to Pragmatic Purchasers, include: Impulse Buyers, Experiential Adopters, Green Buyers and Disengaged Functionalists). According to IDC, 41% of Tech Evangelists agree with the statement that their friends and family turn to them for advice before purchasing electronics. Plus, a small group of them (11%) have sway over another 28% of the market when it comes to these devices, DeHart says."
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