Accprding to Zmags, "more consumers who own tablets tend to like to shop, and make more spontaneous purchases than consumers who do not own tablets, the survey finds. Tablet owners also tend to be more intent on making purchases."
So who are these shoppings?
"14% of consumers who own tablet computers, such as an iPad or Android device, classified themselves as spontaneous shoppers compared with 9% of those who do not own a tablet. 9% of tablet owners said they were addicted to shopping, compared with 3% of those not owning a tablet. More tablet owners—9%--said they tend to buy luxury items than non-tablet owners, 3%, the survey found.
Tablet owners are more likely to shop for certain products than others. Electronics, at 53% of all respondents, topped the list of most-preferred products to buy using a tablet, followed by books, 41%, toys, 39%, clothing, 27%, and music, 33%."
What else?
"The survey also found that the typical tablet owner is 40 years old with an average annual household income of $63,000. 52% of tablet owners are women and 81% of all tablet owners use Facebook. On average, a tablet owner spent $325 during the survey period."
What does this mean for you? According to Sean Ford, Zmags chief operating of “We’re seeing a rise in the importance of the tablet as true vehicle to drive commerce."
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