Back To School, or B2S, season is incredibly important to retailers. It’s often seen as a foreshadowing of holiday sales. So, for those who are looking to B2S with fingers crossed, there’s some good news:
“Despite the ongoing recession, only a small 15.7% share of consumers plan to spend less money this season on school supplies, according to new research from ad network Burst Media.
What's more, nearly a one-quarter -- 24.9% -- actually plan to spend more money than last year, according to a study of some 2,100 households with children attending elementary school, middle school, high school, or college.
Online or off, how much do parents plan to spend? About half -- 48.6% -- expect to spend more than $250 on each child for back-to-school.
When do they plan on spending? Almost two-thirds -- 63.6% -- of back-to-school shopping is done in July, August or September, with August accounting for 38.6% of the total.”