Jen Soch forwarded me this awesome article, looking at how alike and different Caucasians, African Americans, and Hispanics are when it comes to supporting causes.
According to a new study, "Among the most interesting findings is the fact that social media play a greater role in cause engagement for African Americans and Hispanics than for Caucasians.
Specifically, African Americans and Hispanics are more likely than Caucasians to believe that social networking sites help get the word out about a social issue or cause and help increase visibility for causes. Nearly one in three African American adults and four in ten Hispanics say they are more likely to support a cause or social issue online than offline today—both significantly higher percentages than reported by Caucasians.
However, it is important to notice that, across ethnicities, the historically prominent types of engagement (e.g., donating, signing petitions, volunteering) remain among the top ways Americans get involved with causes. Likewise, traditional channels of communication (e.g., television & print media, personal relationship, and websites) remain the top ways that Americans learn about causes."
