We know smartphones are becoming popular, which means all the awesome reasons to get a smartphone (apps, mobile Internet, messing w Siri, etc.) are becoming increasingly popular.
That became pretty evident this holiday season, as smartphones users relied on their smartphones for holiday shopping. In fact, according to recent research from TechBargains...
- Among smartphone owners, 32% of women and 25% of men made half or more of their holiday purchases via mobile phones
- 34% of iPhone users and 20% of Android users who made purchases using their phones say half or more of their holiday purchasing was done via their smartphones
- Among tablet owners, 35% of women and 21% of men made half or more of their holiday purchases via their iPads and other tablets
- 58% of mobile phone owners have made purchases via their devices (compared with 94% on laptops and 75% via tablets)
It gets a bit more detailed when it comes to those who shop with their phones..
- 79% use it to research products
- 77% to compare prices
- 73% to browse stores
- Of the 58% percent of shoppers who make purchases via mobile devices, 69% use both the mobile browser and apps to buy products; 18% only use apps, 13% only use a mobile browser