The magazine industry is preparing for war when it comes to tablets.
"After letting the Internet slip away from them and watching electronic readers like the Kindle from Amazon develop without their input, publishers are trying again with Apple iPhones and, especially, tablet computers.
Although publishers have not exactly been on the cutting edge of technology, two magazines — Esquire and GQ — have developed iPhone versions, while Wired and Sports Illustrated have made mockups of tablet versions of their print editions, months before any such tablets come to market. Publishers are using the opportunity to fix their business model, too.
'It may help them reassert some, not just control, but reassert themselves and not be in the death spiral that some were in in the last years,' said Ned May, director and lead analyst for the research firm Outsell."