If not, you're among the 10% of U.S. consumers who skip breakfast every day.
(Didn't you ever heat that it's the most important meal of the day?!)
According to research by The NPD Group, "men 18 to 34 years old skip breakfast the most...28 percent of men in this age group skipped breakfast.
Adults 55 and older skipped breakfast the least, with only 11 percent of males in this age bracket missing the meal and 10 percent of females avoiding the first meal of the day. Regarding teenagers aged 13 to 17, the percent of youngsters who are awake but don't eat or drink anything in the morning came in at 14 percent, the research revealed."
So, what's with the meal skipping?
"Top reasons individuals gave for not eating anything before 11 a.m. was not being hungry or thirsty, or they didn't feel like eating or drinking. Other reasons were consumers were too busy, had time constraints or were running late."
Makes you hungry just reading this, right?