After surveying about 1,000 moms nationwide, the study found that while moms are worried about media -- 68% -- and technology -- 45%, far more expressed concerns about peer pressure -- 84% -- their kids growing up too fast -- 81% -- and bullying -- 71%.
The broadly encompassing study also found that despite the economy, 70% of moms will always find a way to afford some items that make their kids happy -- a finding that might reassure retailers this season.
Also in spite of the present recession, 82% of moms reported that their children's standard of living is as good as or better than what they had growing up.
'Moms have a lot to worry about, especially in today's economy,' Dana Points, editor in chief of Meredith's Parents magazine, said regarding the findings. 'What's interesting about today's mom is that despite her worries, she still feels optimistic about the future.'
Believed to hold greater sway over purchase decisions than any member of the household, moms are held in high regard by marketers."
