Listen, I get it: Moms rock. They're awesome. But so are dads. For reals!
In a world where the average family structure is changing and the roles people play vascilate, it's important to recognize that PARENTS run the family household, not just a mom or a dad. Sometimes if you only speak to moms, you make dad feel left out. And if you only speak to dads, moms feel like you're ignoring them.
So what's wrong with talking to parents as...wait for it...PARENTS!
According to work done Edelman and The Parenting Group, dads are social media monsters, too. In fact, "fathers—particularly first-time fathers—are engaging in the same types of social media activities that new moms enjoy...42% of new US dads who use social networks write family-related status updates on a daily basis. It further found that 56% of new dads post family photos at least a few times a week, while 21% post family-related videos."
Some dads are even 'beating' moms: "There was even one area in which dads were actually ahead of their female counterparts: Millennial dads have more online friends than millennial moms. These dads reported an average of 96 online friends, while moms averaged only 70."
So how do you appraoch this dads? I like how Mark Wildman, vice president and group publisher of magazine and digital media company The Parenting Group, sums it up. He points out that, as a dad himself, “I don’t just view myself as a provider. The nurturing, the cooking, the food buying—I am doing it in partnership with my wife.”
What do my parent readers think about this?