Moms are women too, but according to the “What Women Want Consumer Survey” by Prospectiv, what they want changes when they have kidlets.
The research claims that "more moms than women without children said they did not mind seeing online discounts and coupons for products that interested them, and moms were less likely to report skipping over such offers. Mothers also reported trusting online coupons more than female Internet users without children.
When asked what they would like to see in marketing e-mails, 45% of moms said they wanted information relevant to their lifestyle, and another 21% said they wanted to see 'anything they send me.' Women without children were much pickier: 35% did not want any information at all, while 30% were interested in messages pertaining to their lifestyle."
So, with all the news about FTC regulatation surrounding bloggers, what about Mommy Bloggers?
"There is a lot of buzz around mommy bloggers, but Prospectiv data suggests marketers may be overestimating their usefulness. Just 1% of moms surveyed thought blogs were the most effective way to promote a brand, compared with 47% who favored product samples offered online and 40% who preferred coupons.
Female Internet users without children actually liked blogs better than moms did—but blogs still came in near the bottom of the list."
