It's common knowledge that private labels brands are increasing in popularity, especially as trust in their quality increases.
However, according to "a recent survey conducted by ICOM, a division of Epsilon Targeting...many consumers are drawing the line when it comes to their children and pets.
Well over half (59%) of respondents to the online survey, conducted in May, indicated that they've switched to store brands to some degree for food and household products during the past six months. Nearly half said the same about their own health products (48%) and personal care products (also 48%).
In contrast, just 12% reported some shift toward private label within child care products, and 23% within pet care products."
Why pets and children? Clearly, children are the most important things in the world to parents, and often pets are seen as children-esque or family members. Some people aren't willing to take the risk.
So what's the takeaway for you? "National brands that understand the psychology behind private label purchasing decisions -- who's switching and why -- and tailor their promotions and incentives accordingly will be more effective at winning back consumers than those that use 'scatter-shot, one-size-fits-all offers.'"