OK, so every week I send out to my agency (MediaVest) the CIC Socializer, a rundown of 3 things that happened in the social space this week. Figured why not share the love and start posting them here, too?
UPDATE: Facebook Launches App Center, Betas Paid Apps - See how many viewers they have - Record and re-share Hangouts as YouTube videos - The peak traffic times for Twitter are 9am through 3pm, Monday through Thursday - Posting after 8pm should be avoided - Don’t bother posting after 3pm on a Friday since it appears that Twitter doesn’t work on weekends - The peak time of the week was on Wednesday at 3pm - Links posted after 8pm and before 8am will have more difficulty achieving high amounts of attention - Postings after 7pm on average receive more clicks over 24 hours than content posted mid-day during the week - Friday evening is an optimal time to post on Tumblr
Facebook is launching a beta program that allows app developers to charge Facebook users a fee to use their apps. Part of the new App Center, a place for people to find social apps, this gives developers a way to not only grow their user base, but to go beyond in-app purchases and earn money via paid apps. This could be an interesting opportunity for Facebook to move into app categories beyond gaming
You can read more here: https://developers.facebook.com/blog/post/2012/05/09/introducing-the-app-center/
UPDATE: Google+ Goes Live
Google has launched Google+ Hangouts On Air, which allows users to broadcast live to their Google+ friends around the world. The key features is that users can now:
- Broadcast publically live Hangouts
Read more here: http://googleblog.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html
Check out a video about how to use Hangouts On Air: http://www.youtube.com/watch?v=ohlHn6Kt5YM&feature=player_embedded
RESEARCH: When Is The Best Time To Share Links?
According to link shortening and tracking service bit.ly, there are best and worst times to share links via social media. Check out some of their network-specific findings:
Twitter:
- Posting 1-3pm Monday through Thursday is your best chance at achieving a high click count
Facebook:
- Links posted from 1pm to 4pm result in the highest average click throughs
Tumblr:
- Wait until at least 4pm to post
Read more here: http://blog.bitly.com/post/22663850994/time-is-on-your-side